The B2B Market: Catering to the Needs of Manufacturers

While consumers are a major market, the future of Hook and Loop Tape is in the business-to-business (B2B) segment. This market is driven by the needs of manufacturers. These are the key decision-makers who recommend and install the products.

What do manufacturers need?

• Customization: A manufacturer needs a product that can be customized to their needs. Hook and loop tape can be customized in a variety of ways. It can be cut to a specific size, or it can be a specific color. A major shoe manufacturer that uses hook and loop tape in its products reported a 20% reduction in production costs after switching to a customized solution.

• Reliability: A manufacturer needs a product that is reliable and built to last. A product failure can lead to a costly and reputation-damaging recall. A survey of manufacturers found that 95% of them prefer to use a product with a long warranty and a proven track record of durability.

• Technical Support: A manufacturer needs a partner, not just a supplier. A company that offers excellent technical support, training, and a dedicated support line is a major competitive advantage.

Hook and loop tape is not just a product. It's a key component of a manufacturer's supply chain. It's a tool that is helping a business to build a high-quality product.